What Were They Thinking?

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Publication Year : 1999
gtin13 : 9780812932034
Item Height : 0.5 in
Publisher : Crown Publishing Group, T.H.E.
Book Title : What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
Illustrator : Yes
Item Width : 5.5 in
ISBN : 9780812932034
Language : English
Item Length : 8.5 in
Format : Trade Paperback
Topic : Personal Success, Entrepreneurship, Industrial Management, Advertising & Promotion, Marketing / Research, Personal Finance / General
Genre : Business & Economics
Number of Pages : 256 Pages
Author : Robert Mcmath
Item Weight : 11.2 Oz

Please refer to the section BELOW (and NOT ABOVE ) this line for the product details – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Title: What Were They Thinking? ISBN13: 9780812932034 ISBN10: 081293203X Author: McMath, Robert (Author) Description: Those Ignorant Of The Mistakes Of The Past Are Bound To Lose A Lot Of Money That’s Why Bob Mcmath Founded The New Products Showcase And Learning Center–A Smithsonian For Stinkers, Business Week Dubbed It There, Executives From Top Corporations Pay Huge Amounts Of Money To Rummage Through Some 80,000 Products Gone Awry Their Mission: To Avoid The Misguided, Expensive, And Occasionally Ludicrous Mistakes That Trip Up Even Top Companies In What Were They Thinking?, Mcmath Shows You How To Avoid Such Mistakes, With More That Eighty Marketing Lessons He’s Learned From His Long Experience With Clods And Clunkers As People Magazine Put It Mcmath Knows His Goods–And His Uglies, Too–And Here He Shows You How To: Steer Clear Of The Number One Killer Of New Products (Page 129) Develop A Marketing Campaign Based On A Significant Point Of Difference (Page 183) Take Advantage Of Eight Hot Buttons For Success In The Millennium (Page 101) Keep Out Of The Buy-This-If-You’re-A-Loser School Of Marketing (Page 28) Combat Corporate Alzheimer’s (Page 4) And Much More Now In Paperback, More Than 80 Lessons On Launching New Products, Gleaned From Clunkers Like Crystal Pepsi And Toaster Eggs Binding: Paperback, Paperback Publisher: Crown Business Publication Date: 1999-06-29 Weight: 0.75 lbs Dimensions: 0.7” H x 8.4” L x 5.5” W Number of Pages: 256 Language: English

What Were They Thinking?

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