Encyclopedia of Consumer Brands – Personal Products

Encyclopedia of Consumer Brands – Personal Products [Hardcover] Gale Group Product Overview From Timex to Rolex and from Levi’s to Liz Clairborne, brand names conjure up definite images in the minds of most Americans. While brand loyalty may be going the way of the Edsel, the importance of product brands can’t be easily dismissed. The 3-vol. Encyclopedia of Consumer Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world’s most recognizable consumer brands. It’s unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the historical and modern development of products that have impacted American culture. Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Peppered throughout are fun facts and amusing anecdotes pertaining to the famous — or infamous — marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers’ attention. Special features found throughout the Encyclopedia strengthen its usefulness. Look for helpful at-a-glance data boxes offering vital statistics including market share, major competitors, advertising agencies, parent company, address, phone and fax numbers. Researchers needing supplemental information can turn to the end of each entry for sources for further reading. Easy-to-use brand name, company and persons, advertising agency and category indexes allow users to quickly locate and cross-reference brand information. Read more Details Publisher ‏ : ‎ St. James Press; 1st edition (March 28, 1994) Language ‏ : ‎ English Hardcover ‏ : ‎ 3 pages ISBN-10 ‏ : ‎ 155862337X ISBN-13 ‏ : ‎ 78 Item Weight ‏ : ‎ 3.83 pounds Dimensions ‏ : ‎ 8.66 x 1.58 x 11.28 inches Best Sellers Rank: #3,443,158 in Books (See Top 100 in Books) #1,492 in Market Research Business (Books) #1,910 in Business Encyclopedias #1,957 in Consumer Guides (Books) #1,492 in Market Research Business (Books) #1,910 in Business Encyclopedias We have been selling used books since 2012, and we’ve learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.