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Donald Trump and the Branding of the American Presidency : The President of S…

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Publication Year : 2022
Book Title : Donald J. Trump and the Branding of the American Presidency : the President of Segments
Publisher : Springer International Publishing A&G
Illustrator : Yes
Format : Hardcover
gtin13 : 9783030304959
Item Weight : 16.9 Oz
Item Width : 5.8 in
Topic : Marketing / General, Public Policy / General, General
Item Length : 8.3 in
Language : English
Genre : Political Science, Business & Economics
Author : Kenneth M. Cosgrove
Number of Pages : Xi, 235 Pages
ISBN : 9783030304959

Donald Trump and the Branding of the American Presidency : The President of Segments, Hardcover by Cosgrove, Kenneth M., ISBN 3030304957, ISBN-13 9783030304959, Brand New, Free shipping in the US This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

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